Because promoting ESR's work to people has the unfortunate side-effect of elevating ESR's prestige.
See https://news.ycombinator.com/item?id=15513086 for more on why ESR is bad.
> Do you have some problem with his advice on how to ask questions[1]?
No, I think he's a bad person and we do our entire industry a disservice by continuing to elevate his status.
Find better heroes, should you even want heroes.