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0 pointsgk15y ago0 comments

I’ve used multiple marketing platforms, some costing $xx,000/year, and still haven’t seen this feature.

0 comments

Well, those parameters are intended for GA to parse, so there's several reasons for analytics competitors to not add those:

1) they make it easier for the marketer to setup campaigns with a paid competitor, and then drop the subscription for that software and monitor them with GA only

2) they make GA top-of-mind for marketers every time they look at a link with UTM in it, even in somebody else's marketing dashboard (free advertising for GA)

3) GA gets to collect campaign data, freeriding on the analytics competitor

j / k navigate · click thread line to collapse

0 comments

redis_mlc5y ago

Well, those parameters are intended for GA to parse, so there's several reasons for analytics competitors to not add those:

1) they make it easier for the marketer to setup campaigns with a paid competitor, and then drop the subscription for that software and monitor them with GA only

2) they make GA top-of-mind for marketers every time they look at a link with UTM in it, even in somebody else's marketing dashboard (free advertising for GA)

3) GA gets to collect campaign data, freeriding on the analytics competitor

j / k navigate · click thread line to collapse