IMHO it perfectly describes the hype-reality disconnect at the early days of MongoDB. Yeah it was that bad.
Mongo has improved since, the hype has toned down and the NoSQL space is more crowded these days.
then a year or two later they admitted that their data model mostly fitted the relational model, and that they spent a lot of time basically reimplementing relational integrity in application code, in ruby.
yeah, diaspora has never been fast. I'm not sure they can blame it on mongodb though.
Reality: Three app rewrites later plus another application written talking to the same DB, and the database is still the same.