"Get addicted to MindWallet in 10 steps: blahblahblah"
Make this be a direct link that says: (Get started with mind wallet.)
Then, this link opens a view to facebook connect.
When the user completes that, show them an automatically-created first task list.
For the first time creating a task list, show them guide indication arrows to important CRUD operations (e.g., "Create your first goal =>)
Think of this like a videogame tutorial, you have to show them by making them do it. Continue down your list, implementing each task as a tutorial step that you hold their hand through. As an anecdote, my grandmother recently couldn't figure out how to click a recipe link on my facebook news feed. I said "Cool recipe" and had the link posted. She couldn't figure out that blue text was a link. You have to really help nontechnical users.