i think the monimum bar for something to be science is that it has to have a rigor to it which can be used for removing doubt:
- hypothesis
- control group
- well chosen or random samples from representative population
- statistical significance
- a way to separate correlation from causation
- enumeration of conflating factors and potential for flaws in the chosen methodology
- list of prior studies or research
- peer review
- reproducibility, possibly using alternative methods
until all of this is done, a survey (or any study) is not science. convincing the layman is insufficient; you have to convince other experts in the field.