Call to Action Buttons - Examples and Best Practices (opens in new tab)

(smashingmagazine.com)

36 pointsthailandstartup15y ago6 comments

6 comments

As usual the trick is to get inspired and not slavishly follow any particular implementation. Due to each site having differences in design and purpose, the only way is to do continuous a/b testing.

http://visualwebsiteoptimizer.com/split-testing-blog/tag/cal...

http://www.campaignmonitor.com/blog/post/3073/a-b-testing-th...

http://thinkvitamin.com/web-apps/how-to-increase-sign-ups-by...

deadcyclo15y ago

I'm amazed at the amount of "this is crap because I already knew it" comments in the articles comment section. Sure one sees this a lot on the web but it seems to me that it's becoming more and more common.

As a hobbyist in the field I find articles like these very interesting. However I find it hard to find larger collections, or even better books on such subjects. So much of what I come across is bloated with crap. Very seldom can I find collection focusing only on the why and how. Any tips?

keyle15y ago

Well I agree. The classic is still valid : http://www.amazon.com/Think-Common-Sense-Approach-Usability/...

Everything from there has been sort of copies. I find it more interesting to dig into the human brain and related books. Ie. cognitive psychology and how our brain perceives things. The difference between cultures etc. That's where you really learn the WHY and HOW.

mildweed15y ago

See also: A Quick Web Design Case Study - Apple Macbook Air Call to Action

http://voltagecreative.com/articles/web-design-case-study-ap...

chopsueyar15y ago

Anyone doing A/B testing of buttons have a color recommendation?

jsm38615y ago

Running multiple tests on buttons right now - and I've read/been given advice that a) orange is good and b) you want the color of your button to be different than the general colors on your sight to draw attention to it.

I think language matters equally as much - especially if you have primary and secondary text in the button - but these are all hunches, hence the testing. Found a ~80% uplift with 99% confidence just by flipping the primary and secondary text of a button on our homepage (not our primary landing pages) last week. Testing color variations on the improved text now.

source: http://www.formstack.com/the-anatomy-of-a-perfect-landing-pa... (note I don't agree with all of this but there is a good color breakdown). also had some real world advice given to me from a convo with a 500 startups founder a few months back related to orange.

j / k navigate · click thread line to collapse