All the benefits of efficient codecs, more manageable handling of the latency downsides.
The challenges you'll run into instantly with JPEG is that the file size increase & encoding/decoding time on large resolutions outstrips any benefits you get in your limited tests. For video game applications you have to figure out how you're going to pipeline your streaming more efficiently than transferring a small 10 kb image as otherwise you're transferring each full uncompressed frame to the CPU which is expensive. Doing JPEG compression on the GPU is probably tricky. Finally decode is the other side of the problem. HW video decoders are embarrassingly fast & super common. Your JPEG decode is going to be significantly slower.
* EDIT: For your weekend project are you testing it with cloud servers or locally? I would be surprised if under equivalent network conditions you're outperforming Stadia so careful that you're not benchmarking local network performance against Stadia's production on public networks perf.