Key words "in the air". As they can't go faster than C in this medium[0], they are forced to slow down, and emit this lost kinetic energy as radiation - my understanding.
Something a bit better, from https://en.wikipedia.org/wiki/Cherenkov_radiation
Cherenkov radiation is electromagnetic radiation emitted when a charged particle passes through a dielectric medium at a speed greater than the phase velocity of light in that medium. A classic example of Cherenkov radiation is the characteristic blue glow of an underwater nuclear reactor.
[0] I realise this seems contradictory - they can't but for a short time they are - I don't understand that either.