Microsoft clearly has a branding / marketing problem, where people have ignored them for too long, and or are just reconsidering products Microsoft has had on the market for 10 year (another thread where people said Office on the web has caught up to gdocs, whereas id say theyve been ahead of it for at least 4 years.)
Mirosoft Lists (their Airtable) is a new interface over SharePoint lists. SharePoint lists are one of the data sources for the Power Platform, but so is Dynamics CRM, ERP etc.
This issue is that gdocs and co are free while even for just web word you need a subscription. so the only ppl who use it are ppl willing to pay, the freeloaders only see it when their company decides to switch back to MS apps after being in googleville for a few years.
