"UX is about defining the problem that needs to be solved (the why), defining the types of people who need it to be solved (the who), and defining the way in which it should be solved to be relevant to those people (the how). Yet as a rule, startups are being built on the what."
Or, it could be that the why, who, and how are ALSO being handled by the founders, and not delegated to an expensive employee who can only define the why, who and how, but can't actually build any of the solution (the what).
