2. The English libel law (which is what's up for reform this year) was pushed through in the 18th century as an alternative to the dueling field for blue-bloods with swords to defend their honour. It succeeded admirably in reducing the death rate, but the challenge/defense model implicit in a mediated replacement for dueling between peers doesn't transfer well to a situation where we have corporations using it as a vehicle for SLAPPs.
I'd really like to see, as a principle of law, the axiom that corporations do not have a personal reputation that can be impugned-- that reputation only applies to living human beings. As an example of why, consider the McLibel Case: https://secure.wikimedia.org/wikipedia/en/wiki/McLibel