And in fact, I will argue that this looks like it worked great: yes, someone--and of course, likely many people working in shadowy areas of organized crime, arms dealers, and government contractors--figured it out in hours, and they could have been malicious and used it to attack others. But the real question is then how many such attackers you enable and what their goals are. If you publish an exploit as open source code along with the tool (which some people have done in the past :/), you allow almost any idiot "end" developer to become an attacker: millions of people at low effort instead of thousands or hopefully even only hundreds (when combined with incentives, not just ability).
If you publish a closed source binary with obfuscation--one which is restricted to a limited usage profile (like if nothing else it isn't in the right UI form to "trick" someone into triggering it, or where what it ostensibly "does" is too blatantly noticeable) you limit the number of people who both have the time and incentives to work out the vulnerability and then rebuild a stable exploit for it (which is hard) down to a small number of people, almost none of whom (including the attackers) who are then incentivized to publish a blog post (or certainly code) until at least months after it gets fixed (as was the case here).
And so, as someone who had been sitting in the core of this community--where everyone is wearing a grey hat, the vendors are the "bad guys", and "responsible disclosure" is being complicit in a dystopia--and dealing with these ethical challenges for a decade, my personal opinion is "please never ever drop a zero day on the world without it being a closed source obfuscated binary" unless you want to drop the barrier to entry so low that you have creepy software engineers quickly using the exploit against their ex-spouse as opposed to "merely" advanced attackers using the vulnerability for corporate or government espionage.