That right there is why runaway consolidation and Monopoly building is a very bad thing even if they don't jack up prices like Ma Bell. If the leaders of these megacorps have no scruples, the public has little choice but to take the bad with the good. We've lost the ability to vote with our money when it turns out buying a mobile phone or joining a social club which makes use of a social network ends up funding antisocial and even evil behavior by other parts of those companies.

the problem with "huge companies" reasoning is they require huge civil courage and a large sacrifice from the public to be set straight once they mess up. big companies = big damage.

just because we made the mistake to let them become this big without giving them criticism doesn't justify why we should continue treat them with gloves. quite the opposite. they shouldn't feel comfortable at all in their position - they should feel like they're being held accountable (and act accordingly whether with rebelling internally or by leaving depending on the size of their spine)