Every day tons of people form garage bands and have dreams of becoming rock stars. But...they do so knowing they almost certainly won't make it.
This professor said that starting a doctoral program should be viewed the same way, as a sort of moon-shoot that will take a lot of time and resources from other pursuits. If you're okay with that, go for it, and if you're not, find a path that works better for you.
Unfortunately, the administration of the school he worked for told him he would be removed from his position if he shared this philosophy with prospective students.