This doesn't seem to be a function of Chrome, but of your default search engine. If I set my search engine to Google, I get the same results as you did. But if I set it back to DuckDuckGo, I get:
Buzzfeed / Burger King / Buy Buy Baby / ...
...without the icons.
If I just type "b" with DuckDuckGo set as Chrome's search engine, the top result is "bing", which I can't imagine is something that Google wants me to see.
So it seems that Chrome is just returning the top few results returned by whatever search engine you've configured.