> Bitch is an independent, quarterly magazine published in Portland, Oregon.[1] Its tagline is "a feminist response to pop culture".[2] Bitch is published by the non-profit Bitch Media feminist media organization. The magazine includes analysis of current political events, social and cultural trends, television shows, movies, books, music, advertising, and artwork. It has about 80,000 readers. Its editor-in-chief is Evette Dionne.
This is a self-described feminist magazine who's editor is a black woman. If that's the name they like for their magazine, why should they change it? Just because it's a little too edgy for you? Are you even in their target demographic?