This is purely their fault for being uncompetitive in the wages and benefits offered to their employees. Of course they try to spin it negatively with loaded language.
The best way to protect your prized employees is to treat them so well they'd be crazy to look elsewhere. If you, the business owner, can't afford that then you just aren't as competitive or successful as you think you are.
Or.. free markets for the capital holders, patronage for the workers.
I don't mean to be malicious or anti-capitalist, but this seems like another example where companies want free markets when it involves taxes or costly regulation. But they oppose free markets when it causes labor costs to go up or reduces barriers to entry. It's a logical position for a corporation to hold but there is no ideological justification.
It's all platitudes of free market competition and meritocracy until the going gets tough and the competition (be it other businesses or labor) gets ahead of you. Then it's sob stories for bailouts, anti-competitive practices, and "but we're like a family here" drivel.