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0 pointswilg5y ago0 comments

Strange that you would say Pets.com didn't use ads given in your link there is a section about their famous sock puppet mascot with the following quote:

> Pets.com hired the San Francisco office of TBWA\Chiat\Day to design its advertising campaign.

Also here's a collection of Pets.com TV ads: https://www.youtube.com/watch?v=sICSyC9u5iI

And Webvan did ads too: https://www.bizjournals.com/sacramento/stories/2001/03/05/da...

0 comments

benmller3135y ago

I think you misunderstood, the point was that pets.com's revenue model wasn't based on free services supported by advertising sales.

riffraff5y ago

they advertised, sure, but were not "propped by ad revenue".

Advertising was a cost for them, like it is for Tesla, they weren't in the business of _selling_ ads, like Google or Facebook.

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