undefined | Better HN

0 pointsehnto5y ago0 comments

I don't understand what value FB gets from VR device data. I have never understood the acquisition, but that point in particular has never been clear.

Or is it just that the end goal is to advertise in VR, and the acquisition was a grasp at a dystopian daydream?

0 comments

Tepix5y ago

VR has the potential to reveal more about you than normal browsing history. The device knows what you are looking at (sometimes including eye tracking) and for how long. This is extremely valuable.

ffpip5y ago

Fuck. Forgot eye tracking. How long you look at an ad, Where you look on the ad.

loup-vaillant5y ago

Neuro-marketing that scales. Yummy.

Reminds me of Ready Player One, where the big bad gloated over the possibility of filling up to 70% of the visual field with ads, before the user collapses in epilepsy.

IanSanders5y ago

My guess is elevated application running on the PC. If they could push a desktop facebook client with admin permissions, they would in a heartbeat

j / k navigate · click thread line to collapse