Regarding the video, may I suggest that you use the first 10-seconds as the “trailer” for the service. The trailer should cover the top-5 unique features —- your service’s USP —- and dive into each feature one by one for the rest of the video. This way, you’ve hooked users of all attention spans to view the rest of your video. This is similar to an executive summary, only in video form!
Good luck. I’ll sign up for an invite.
1. https://twitter.com/_adontai/status/1296512040442433538?s=21
Update: punctuation and minor clarification