Compared to Elastic's Cloud offering Apex Logs would be roughly half the cost. I forgot to mention in the post that it's 100% serverless, so there's nothing to maintain and no need to resize clusters as you grow.
Kibana definitely has the edge right now when it comes to charting, but I would say if you're just looking for a simple and clean logging solution Apex Logs would be a nicer experience. If you try it out definitely let me know if you have any feedback!