If you’ve ever done any business (sales/purchasing), you’ll soon see that trust is not really a problem. Trust is only a problem in single-transaction deals (two entities trade once and expect to never trade again), which is pretty rare. Even in that weird case, branding and reputation are actually quite good ways of providing trust.
In fact I would go further and say that the only entities that are impervious to the “conventional” approach are governments, by virtue of being monopolies.
I’ve heard amazing tales of what blockchain should be able to do, but so far it looks like they’ve failed in everything they’ve set up to do.
Blockchain currency (I’ll generalize a bit) was supposed to be a store of value. They are so bad at this that they’ve become an investing bubble, and one of the assets with highest volatility out there.
I’m still waiting for useful demos of blockchain technology that aren’t contrived situations or just smoke and mirrors for startups to get funded.