Or if Amazon ever starts a blockchain-based certification system to crack down on counterfeit products, the legit distributors are not going to push down on all their suppliers? Of course they will.
Brands like Nike often don't touch their products after they produce the design.
Manufacturing, distribution, shipping, warehousing, sales are all handled by a massive web of smaller entities with long term contracts. Most of these businesses use very very old tech, and will actively resist change.
Its a chicken or egg problem too, since having half of your products on a blockchain is pretty much worthless, it's an all-or-nothing problem which makes it that much more of a massive undertaking.
I've studied this pretty extensively and honestly don't think it'll ever happen. At least unless the current paradigm of supply changes massively.
"I don't think we will see any changes in the industry, unless the industry changes." Kind of tautological, no?
> Most of these businesses use very very old tech, and will actively resist change.
I don't think we are disagreeing. Maybe we are just thinking in different timescales.
I don't doubt current business will resist change. What I am saying is that there will be a point where adopting the technology will be such an obvious advantage for the large players that the existing business will either be forced to adopt or be disrupted by some new business.
