Or it could be that a lot of data is wrong. It may be "technically" correct, ie the table in a database produces X. It is no surprise that executives would ignore what the "data" says because they don't trust it.

A lot of time they are right to ignore it. I've seen tables say X, but there was some flaw up the capture stack. Very few data analyst have the broad based knowledge and dedication needed to trace the data stack to establish the needed trust with the executive team.

Some of the better historic manufacturers that "made it" were known to have good managers go and visit the filthy masses on the factory floor and get a feel for what's going on. It was very valuable for me when I used to help with manufacturing testing. I always spent some time with the techs and the people on the floor assembling stuff. A lot of it was useless but a lot of it was worthwhile and we learned to trust each other better instead of the "eggheads upstairs" and the "jarheads downstairs" that seemed to be most prevalent there.

Contempt for this kind of knowledge is almost a religion in Silicon Valley.