The more savvy people started applying at other companies the same day they received the PIP, since it was clear to them they would have to work significantly more for no increase in salary and they perceived the attainable effort/reward ratio to be better elsewhere. In one case this led to hilarity when the CTO had instructed the managers to PIP at least one of their team members "for morale reasons" and it ended in more than a third of all devs leaving the company in the next two months.