User choice works the other direction as well: that consumers can choose to knowingly purchase a device that is locked down, for reasons of safety, trust, experience, etc.
I happen to broadly favor anti-trust intervention against Apple in this instance; but it's not as though Apple ever deceived users about what their devices can and can't do. They sell appliances, not "computers". Freedom (arguably) includes the freedom to take one's own freedoms away, at least up to a point.