Overall, we believe events are an overused approach in this space. They clearly have their place for impression data, but product dbs or data warehouses have lots of good stuff that isn't being used enough to drive goals. Then there's all the issues with getting that right in these other tools that no engineer wants to deal with (rate limiting, formatting, schedules, idempotency, etc).

So I hope there's a place because it's the gap we saw and are hoping to solve and share with the community. Email me if you want to chat more: brian [at] grouparoo.com