The problem is distinguishing ethics from politics. These are very hard to disentangle, because ethical values are usually based on some political orientation. And I don't want Facebook to be making political decisions on my behalf, as a user. And I don't even want internal employee discussions to be derailed by political considerations.

So how do you distinguish ethics from politics? I don't think it's possible, unless the company defines its own ethical values, a priori, and only considers those when making decisions.

If you read the article, I think that this is precisely what Facebook's new policy is trying to do by putting a fence around "social issues."