I have almost never heard anybody outside of the tech world express concern about this sort of data collection, and even most tech-savvy people I know explicitly reject the idea of caring about it.
Yes, admittedly this is anecdotal, but I am talking about an extended family/social circle of hundreds of people over the course of quite a few years. The odds of it being a massively unrepresentative sample are rather low.
Let's turn it around. How do you know that people are concerned about data collection?
All available evidence points to my assertion being correct. All sorts of "smart" devices, chock full of phone-home tracking, are flying off the shelves. There are alternatives, but they are quite niche.
