I don't off hand, that's what I remember from past reading. However, for comparison, Facebook - one of the two undisputed masters (and essentially only players) of online advertising makes < $30/person/year [0], so to assume that Samsung is (a) making $30 on ads over three years (standard depreciation period), and (b) giving all of that back in the TV cost to the buyer seems like a generous overestimate. (Yes, you can insert whatever fudge factor you want, but I think the order is right, and I remember reading it in some article).
It's possible ACR is worth more to them than ads -- becoming a new Nielsen; but I would be very surprised.
[0] https://www.statista.com/statistics/234056/facebooks-average...