That is exactly what happened with cable TV. Their main selling point was no commercials because you were paying for it. Now just sitting down and watching something on cable is a chore. I gave up and built my own library of things to watch. Was visiting some family and was watching a marathon of some show. It was the same 10 commercials over and over. Each break was usually 3-5 mins long. It was a good reminder of why I buy my own media.