> I don't know really what an agency could do, but it certainly makes whatever they're up to much worse.
Being flooded with information generally doesn't help you. You can ignore it, in which case it isn't helping by definition, or you can try to do something with it, in which case it's generally actively making you worse off.
You know how people complain about not knowing what to think when a product has 30 reviews online? Imagine you're supposed to read fifty million reviews, and then use them to form an educated opinion on the product.