We have some of the top brands and agencies using it. However, we need more users and don't have the necessary budget to do proper marketing and continue to develop on our roadmap. We want to give the product to someone who can take it and has the resources it needs.
Clickable link to product: http://www.socialblazeapp.com
We've also added $80 worth of credits to your account so that you can feature your listing during the private sale for more eyeballs.
Finally, we publish a weekly newsletter called the A-List that reviews premium listings in detail (see https://flippa.com/a-list). We'll look at nominating your listing for inclusion to ensure it gets visibility from our more premium buyers.
I'm sure that this information is in the linked article, but so that this isn't just an advertisement for your sale, tell us about it. How'd you market it, why did it "fail"? What made you decide to sell? How'd you settle on a price? What do you plan on doing after this? Are there employees that come with this? What's it written in etc. etc. etc.
Socialblaze is a social media management application that helps companies measure and optimize their return on investment from social media marketing. It has a lot of advanced social media analytics that most other social media management tools don't have; but that agencies and brands need to measure their social media marketing efforts.
We haven't done a whole lot to market it besides for some SEO efforts, blogging, Facebook + Twitter. There's a lot more we could have done in terms of SEO; but we ran out of funds to continue working on it full time.
We want to sell Socialblaze because we want to pass it along to a company who can work on this full time and who can achieve the vision we have for Socialblaze.
After this, we don't have specific plans. We'd be interested in possibly coming along to continue developing the product. Whatever we do, we want to continue developing products since that is what we're really good at.
In terms of the price; the $20,000 is just the minimum offer. It will take at least $500,000 in development effort to re-create the software we've built; so there's a lot of value in the technology.
"We tried this, now we're selling it."
To make showing the stats easiest, I'll focus on the past 90 days: From Jan 25 to Aprl 24, we've had 1916 unique visits. The average time per visit is 4 mins. From those visits; we've had 319 signups to our product. That's a 16% conversion rate.
We also ran some SEM campaigns, Facebook + LinkedIn ads. We had a 13% conversion rate from Facebook ads. And a 5-40% conversion rate on LinkedIn depending on the ad. With the right marketing budget, you should be able to drive a lot of signups and usage to the product.
Our actual application (app.socialblazeapp.com) has had 737 visits in the past 90 days. Average time spend inside our application, per visit is 11 minutes.
The tech is all Microsoft based. The application is ASP.Net MVC 2.0 C# using SQL Azure. We are hosted on Windows Azure although you can easily move the application to dedicated windows servers and to use MS SQL.
We don't want to wait the 3 months. We would prefer to sell as soon as possible so that the product doesn't fall behind in terms of the roadmap / competitors.
