This is an even stronger claim than that consumers don't care if their hardware is closed. Consumers aren't begging for their hardware to be closed, and companies aren't passively trying to please them. The vast majority of consumers don't care if their hardware is closed until they discover something that their hardware is capable of doing that they're not allowed to do with it or something that their hardware is doing that they're not allowed to keep it from doing. Companies close as much as they can while trying not to upset consumers enough that they leave or complain to the government - which means either that they have to find ways to 1) add or limit functionality in a closed way, or that 2) they have to get all competitors to agree to prevent or allow the same things (to eliminate alternatives), or 3) they have to advocate a POV (and lobby for it in government) that whatever functionality is missing or required is dangerous to add or remove.
This is following consumers in a way; like building a wall behind them every time they move in a particular direction could be considered following them.