Not really though, cause then as a small retailer, you still have no way to compete. Nobody is going to buy "real" Hugo Boss from some random fishy small website.
So Amazon is both a blessing and a curse to small retailers I feel.
I don’t see why a random fishy website should be able to compete. Either it provides value or it doesn’t. If I want Hugo Boss, I’m going to the Hugo Boss or maybe Nordstroms website, since I know both of those will result in a minimal chance of me getting counterfeit and highest chance of getting the highest quality.
