Edit: it certainly doesn't need to be battery powered either, conveniently cars have 12v battery power avaliable (although it is quite dirty, so input protection is required). I'm on my phone RN, otherwise I'd pull up the schematics, it might already have adequate input protection.
While I could possibly charge a little bit more for it, I don't think the specs justify a $50+ price point (as-is), and for a lot of people that extra $20 makes a big difference.
There were some thoughts a while back of making a higher-end product to fill the $50-$80 gap, and possibly even a stripped down Labrador to sell around the $20 mark. Looking at the Amazon charts, a lot of people are buying knockoff DSO138s to save literally $5-$10 and are left with a really poor quality product.