FYI, it's more content related. Patio talks about it a bit more on Twitter [1] and on in this article [2].
Here is a tl;dr:
- Avoid dates on your content.
- Avoid templates, like stock imagery.
- Avoid commoditized labels (such as calling a book a pdf).
- Don't use self-deprecating language or show self-doubt.
- Change formats - turn your old article into a recorded podcast.
- Finally, close off with where people can learn more about you for e.g. "here is what ive been working on lately".
[1] https://twitter.com/search?q=from%3Apatio11%20friend-catcher...
[2] https://training.kalzumeus.com/newsletters/archive/content-m...
