Ok. As you'd expect, this is not a novel idea.
I did reread some of the seminal documents, refresh my memory. Free vs open, libre vs gratis.
I now lean towards dual and maybe three-fold licensing. Free for non commercial use. Open for others. Something something for cloud service providers.
I can't yet guess what that something something will look like. My hunch is it'll be analogous to music royalties and publishers rights.
Mostly, I want some boilerplate deals and heuristics, so that people can frame their arguments, instead of reinventing the wheel each round.