They would get the ability to open a lot of doors all over the world for financing, distribution, R&D opportunities - a major increase in power.

Every serious investor is a human being - when the become more aware of an issue or person, it becomes more material to them.

The Saudi sovereign wealth assets probably are somewhere near a Trillion dollars, that's a ton of money they need to invest, same for Norway. When they see this on TV, and BioNTech wants to do a $3 Billion raise next year for expansion, then the CEO, already known to the bankers, will be a powerful figure to have on the roadshow. Brand matters far beyond just consumer appeal and marketing.