I agree. Any globo-corp is going to do funny shit for PR. They operate on an entirely different level that most people don't really understand. This is really just a war game for them... and now they understand how much they can provoke their own users.
I sincerely doubt this was planned. If you’ve ever worked for a large global corp you would find it difficult to believe anything could be coordinated. Everyone involved at every level is trying to climb that ladder.
