Until today Spotify's mobile apps have only been available to premium subs. With this you can throw out iTunes and sync with your iPhone, Android etc. Sync over Wi-fi and playlist management is way simpler than iTunes.
I'm delighted with Spotify Premium, and will gladly go on paying for it.
I'm this close to buying it on the company card and letting the accountant be cross with me at the end of the year (Hey, I need entertainment when working, right?).
Why not pay for such a great service? Why quible over such a low price?
You might be different than most people. But paying 20USD for a couple of bears and drinks is nothing yet when it comes to pay for music ad libitum people suddenly become very aware of their money.
I am not casting any blame, just interested in why people rationalize like that.
The question turns into, "Why is Spotify more worthy than any other organization, for-profit or non-profit, of my $20 donation?"
One geek, two bears and lots of drinks - what a sight :)