For example if you want to promote your work, who cares if you get lots of views from people with small attention span and no deep interest? The goal is to put your thoughts out there into good hands (or minds). To foster collaboration, to get insightful feedback. (Or to make sales, but there again, consumers can have widely different behavior. Some have noted that pricing higher will get you a nicer user base.)
Just one thoughtful reader may be worth a thousand inattentive bored scroller-clickers on LinkedIn. Because that one may write you an interesting message, which may lead to new opportunities, open up new communities for you. What do a thousand likes get you besides stroking your ego? I just don't see the value in that sort of mechanistic "karma farming".
But for me personally, I mostly go by what I want to read and I don't really care if an SEO plug-in is telling me I should be writing at a sixth grade level--which is the level a lot of these tools work at. (And I'm often working with experienced editors who have a pretty good sense of what their audience/desired audience is looking for.) They're also not mostly ad-supported so there isn't a lot of incentive to go for pageviews for the sake of pageviews.
This may seem obvious, but sometimes people can get caught up in cargo-culting the established trendy marketing strategies that are actually designed for another use case than yours.
