It's a tiny village. Such places often have a real sense of community that you don't have elsewhere. Injecting a lot of sexual nonsense into their little town because of the name likely feels rather rapey to them.
That's sort of like the old fashioned advice that if a woman is going to be raped and can't avoid it, she should try to enjoy the ride -- which is all kinds of deeply offensive and morally depraved.
These people find this behavior offense, offensive enough that they changed the name. They don't seem to find the name offensive. They seem to only find the behavior of random people coming to their village offensive and they don't know another way to stop it.
