See upthread, with examples of how the article does exactly what you ask it to.
It seems like your criticism is that the article implies that Coinbase's executive management has racial bias problems, and the article doesn't establish that bias to your satisfaction. But that's always going to be a problem with news articles. Some will present evidence that is dispositive to you, some won't.
I find the reporting in this piece damning. I understand how others would view it more charitably. That's what we're meant to be discussing. Less productive: a discussion of the legitimacy of the reporting itself.