I don't believe that in the editing room they went: "Next item. The Coinbase controversy. Let's do an objective investigation of this and see what we find." But I won't accuse the NYT of bad faith, economic/journalistic incentives are sufficient to explain that angle, fishing for further controversy for a company with an already bad reputation (deserved or not).
Notice the NYT article even wrote negatively of Coinbase's diversity efforts: Supposedly, black people where shoed into photos, to make the company look good to the outside, but were never promoted or listened to (implying, because they were black, and white Libertarian autist tech bro's don't listen to or promote their black employees as a matter of principle). With such an angle about questionable motives, it is neigh impossible to do anything right. It is "we already determined you are wrong, now where is your apology?".
Did the editorial show that Coinbase is engaging in illegal discrimination practices? No, but they sure implied it.
Would it be problematic to encourage diverse representations to show up for company photos, if you did not ignore them for advancement? On its own, I think that's just common sense, and taking some PR advantage of the costly diversity programs.
A random/unplanned company photo I was in, was circulated online, to falsely claim that my company only hires white people. Felt really bad, especially for my multiracial colleagues present in that photo. Can you even give this movement what they want, without accusations of pandering/fake concern?
> Not specifically require Black employees to relocate to different cities while giving non-Black employees the opportunity to work out out whatever the nearest office is.
I refuse to believe that Coinbase based that decision on skin color, and I find it hard to believe anyone else sees that differently. As such, to follow this rule, you would have to overturn your decision -- based on rationale --, because it happens to negatively impact a person with a specific skin color. How is this a decent decision: "Sorry Chad, we can't let you work from home to care for your mother, because we just told some black-skinned support engineers to relocate, and we don't want to specifically require black people to relocate, and allow white people to work from home."? How is that fair? To who? It suddenly becomes justified if Chad was black, or if you allow everyone to work from home?