What strategies do rideshare companies plan to employ to reach profitability: increasing prices, cutting costs, etc? And what will the implications be for riders and employees alike.
My assumption would be both. Taxi companies have way lower cost structures. They certainly don't employ lots of software engineers. And there's no reason to think that Uber should be significantly cheaper than a taxi ride. Scale buys you something but probably not a lot. (And scale has some costs too.)
You underestimate what you can extract from making the market larger and more efficient, which taxis could never do. Why don't people barter instead of paying huge sums to Wall Street to intermediate?
Bartering in this problem space is hard. Let me call up 5 of my closest friends in my city, to see if they want to leave their home, drive me from Point A to Point B, then go home, right now.
