First, appreciated the feedback, even if you're overseas! If you know any eng folks in the SF area, please feel free to put them in touch.

As far as MVP/launching --> we are very much focused on getting a prototype into users' hands (whether in Beta or publicly) as soon as possible. We've done a hefty dose of market research and have put a lot of time into sizing & outlining our go-to-market strategy (these things are in line with our strengths and skill sets.)

The fail-early approach is the best one in my eyes as well, and when I reference optimization it's really about stripping functionality to make sure we are offering a clean UI/UX & suite of features, and are not over-zealous. A lot of apps just try to do too much, and that's a trap we won't fall into.

Scale will come after our prototyping and launch, that's for sure...so you're point is well taken.

Stay tuned!