If an electricity company would offer a TV to each customer without any surcharge, then yes that’d be free, because customers are paying the same for less before. So, while I get your point, we are near unfair use of a monopoly situation here. Such a thing is good first for consumers, but once the companies own the monopoly, they own the pricing and can charge more than the former competitor used to, while customers becomes slave of one single monopolist.
Even if you pay the chat history is a massive pain in the ass to get out of the system, something that was a deal breaker for me when I was running a business.