1. Thanks for the input! I'll submit that as well :)

2. Luckily we run our largest publisher, which is how we seeded the market. Now we are doing the classic balancing act on both sides

3. Yep -- it helps :)

4. Yea, we do keyword-targeted ads: https://ethical-ad-client.readthedocs.io/en/latest/#page-spe... -- this allows publishers to target the ads based on content of the pages.

Thanks for the feedback/questions! Maybe I should also do a Show HN: to get more ideas.