Enterprise IoT is going to be a big thing... You know because as Deloitte says to paraphrase, "your stuck on a plane that's going nowhere because of a technical.. turns out its a 10cent part.. how are you going to get there? You need a smart factory ecosytem, ... it's not a supply chain but a supply network" or however, the podcast ad goes.
C3, Palantir, Salesforce and probably a few other companies / consults are investing in this space. It's the whole integrate all the data silos into some cloud, public or private, with +snowflake style data storage and build your business around data in order to drive real time feedback to solve customer problems.
But you are not wrong, "productizing a data processing pipeline" is big business.